About Us
We started Willow Mutt because we know how hard it is to watch your dog struggle with anxiety. The pacing, the panting, the destruction when you leave. It's stressful for them — and for you.
Willow Mutt is a specialist store built around one purpose: helping dogs feel calm, safe and content. We carry products across three categories — calming, enrichment, and dog tech — chosen because they actually work, not because they're trending.
What we believe
Dogs deserve to feel settled. Whether it's a calming chew to take the edge off fireworks, a snuffle mat to slow down an anxious eater, or a GPS tracker so you can relax on your walk, every product we carry is chosen to support a calmer, happier life for your dog.
We also believe dog owners deserve honest information. If a product isn't right for your dog's situation, we'll say so — even if it means pointing you somewhere we don't sell.
How we choose products
Every product on Willow Mutt is sourced from US-based suppliers with domestic warehousing and fast shipping. No China-direct. No dropshipping mystery boxes. We dig into ingredients, materials, safety ratings and customer reviews so you don't have to — and our store stays curated, not cluttered, because overwhelm doesn't help anyone, dog or human.
Who we are
Willow Mutt is built by dog people, for dog people. We're based out of the Pacific Northwest (Vancouver, BC), and we spend most of our time researching what actually helps anxious dogs — reading vet research, comparing supplier sourcing, and digging through customer reviews so you don't have to.
Our deepest work lives over in the Learn blog — plain-English, vet-informed guides to dog anxiety, enrichment, and the products that help. If you're here because something's not working with your dog, that's the best place to start.
Calm dogs. Happy homes. That's what we're here for.